TEAM UNVEILS NEW IDENTITY, INTRODUCING THE LOVE BUS TO THE B4E CIRCUIT

REPRESENTS FIRST REBRAND IN TEAM HISTORY

MORRIS PLAINS, NEW JERSEY — Schwartz Football, Inc. founder/owner Marc Schwartz announced that the organization’s Bobcats4Ever franchise — formerly Fear Boners — has now changed its name to The Love Bus, effective immediately. This represents the first rebrand in franchise history.

“After a long stretch of regular season success but postseason impotence, we felt it was time for a needed shaft, err, shift in the club’s identity,” said Schwartz. “It’ll be hard for us to move on from the strong, well-shaped branding we have established, but the time has come for us to take in what has worked, what has not, and adjust, even if uncomfortable at first.”

The new branding already has an accepted foundation in B4E lore. The Love Bus was an affectionate nickname given to Schwartz by many of his college friends and was totally not something he made up for himself on the spot.

“We considered some of our other great nicknames that we definitely did not come up with, such as Gefilte Fresh, The Horizontal Surprise, The Bear Jew, Jewish Chocolate, and more. Ultimately, we felt that bringing The Bus back fit both our short-term and long-term marketing goals,” said Schwartz. “Who doesn’t want to hop aboard The Love Bus?!”

Fear Boners enjoyed success throughout its long run. The club ranks third all-time in average league finish (5.33), all-time winning percentage (.561) and fourth in Neslin Awards (10). Despite all this success, the club has not won a league title, not finished in the top three since 2018, has not competed in the championship round since 2014 and ranks eighth in lifetime earnings.

“Simply put, the Boners failed to rise to the occasion when it mattered most, leaving those closest to the club confused and disappointed,” recalled Schwartz. “We feel our new identity welcomes all fans and renews our common purpose of bringing home wins.”

–BOBCATS4EVER–